Revealed: Critical clues on how online shoppers are reacting to tough times

BigCommerce’s 2024 Online Shopping Report: Consumer Behaviour Trends Shaping Ecommerce examines trends across multiple years, revealing the current challenges – and opportunities – for online retailers.

Among the key findings: Average order sizes have contracted noticeably compared to four years ago as shoppers react to extended financial pressures this year.

BigCommerce’s data from this year – benchmarked against data for the previous four years – provides critical clues for retailers to optimise strategies in line with current purchasing behaviours, cart abandonment trends, delivery needs, loyalty and rewards preferences, brand engagement, and social media effectiveness.

To know more: https://insideretail.com.au/business/revealed-critical-clues-on-how-online-shoppers-are-reacting-to-tough-times-202406