Xiaohongshu, or ‘Little Red Book’, is commonly referred to as the Chinese version of Instagram due to its visually driven, user-generated content. The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. However, many retailers may not fully realise or harness its potential. What is Xiaohongshu? “Xiaohongshu emphasises original content and user engagement.
To read continue: https://insideretail.com.au/ir-pro/why-is-chinese-social-app-xiaohongshu-an-important-channel-for-retailers-202408
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