Annual summer lamb ad returns, takes aim at online trolling

The annual summer Australian Lamb ad is back, with this year's theme a little on the nose.

The ad imagines a world where online comments and debates take place in real life, with arguments about wind farms, AI and dog grooming dividing the nation.

That is until Lambassador Sam Kekovich, pulls out a glorious lamb cutlet, bringing the nation together over a lamb BBQ.

To read more: 

https://www.9news.com.au/national/annual-summer-lamb-ad-returns-focusing-on-online-trolls-and-unity/0bccbb47-89dd-4c77-b5b6-46f0abe0eaf4